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Designing for conversion and growth

A collection of case studies exploring behavioral psychology, user experience,

and data-driven experimentation at BetterSleep.

Checkout Optimization

Building urgency and perceived value through behavioral psychology experiments that drove a 44% increase in conversions.

Read case study

Web ads & landing page redesign

Creating an immersive preview experience that transformed visitors into high-intent users.

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The $1 bet

Building urgency and perceived value through behavioral psychology experiments that drove a 44% increase in conversions.

Read case study